Save the planet and help us build more inclusive playspaces by purchasing a KeepCup or Brew Cup today.
KeepCup is from Australia with love. The environmental footprint of our products is really important to us, so we were committed to local manufacture. Sustainability is linked to usability, and we believe; quality and underpins the ethos of the business. As the business expanded globally we were hesitant to proclaim our Australian manufacture but it turns out this is a really positive message, and made in Melbourne even more so, given our city’s reputation for specialty coffee.
In 2012 we opened a warehouse in the UK and in March 2013 we opened in Los Angeles. Local presence means that we can begin to tell a local story in these markets, local assembly and local printing of packaging and point of sale materials, reducing the environmental footprint of the KeepCups.
KeepCup is also less plastic. Disposable cups are lined with polyethylene and have a polystyrene lid, so there is enough plastic in 28 disposable cups to make one small KeepCup. In 2009, Simon Lockrey from the Centre for Design at RMIT completed a Symapro Life Cycle Analysis which has independently verified our sustainability claims. Research conducted by Canadian chemist, Dr Martin Hocking who found the break-even energy requirement to manufacture a reusable plastic cup versus a paper cup over a lifetime use was under 15 uses.
Since June 2009 we have sold over three million KeepCups, users have diverted billions of disposable cups from landfill.
KeepCups are now sold in 32 countries around the world.
We think of ourselves as a campaign supported by a product, where the best reusable is the one you use.
Ours just happens to be pretty awesome.
Many small acts will make a phenomenal difference.
A movement happens when people talk to one another, when ideas spread within the community, and most of all, when peer support leads people to do what they always knew was the right thing.
Seth Godin, Tribes